Equality Chamber of Commerce
A branding solution for the Capital Area Gay and Lesbian Chamber of Commerce’s new concept; The Equality Chamber of Commerce
The Capital Area Gay and Lesbian Chamber of Commerce (CAGLCC, or just “the Chamber”) is the non-profit, not-partisan network of several hundred queer and allied (Q&A) businesses and business leaders in the DC metropolitan area. Through its extended network of community partners and event participants in the capital area LGBT community, it regularly reaches approximately 5,000 individuals through is messaging, networking events, and workshops.
The CAGLCC renamed the Chamber to the Equality Chamber of Commerce and needed a new look. We were tasked with branding them with a current logo system to support this change. The goal was to simplify not only the name but the visual as well. The solution is distilled and accurate of the chamber’s mission.